An exclusive report is a type of news article that only gets published in one media outlet. This type of PR tactic is a great way to share impactful news, but it requires careful planning and preparation. It is important to choose the right journalist and media outlet to target, considering their reach, credibility, and previous coverage in relevant areas. It is also important to be clear with the reporter about the terms of the exclusive. Specifically, it is important to set a clear embargo period (when other outlets are allowed to publish the story after an agreed upon date) and to make sure that all parties understand the details of the arrangement.
It is also important to be ready for any hiccups that might arise. For example, a reporter might not be able to get the information or data that you had promised them, or they might decide to change their angle or edit the story. This is why it is so important to keep your relationships with journalists honest and transparent, as a PR professional.
It is also important to ensure that the content that you create is engaging and easy to read. Avoid using jargon and technical terms that may be unfamiliar to readers. It is also helpful to use tools like Grammarly, which can help you to check for spelling and grammatical errors. Additionally, it is helpful to write out a rough draft and then reread it for any major issues, such as word choice or awkward phrasing.