When you think of news, your first thought might be of black-and-white journalism in a newspaper or the nightly news recap on TV. But news doesn’t have to be a public event—it can also be information about a company. Sharing internal company news is an effective way to boost employee morale and keep employees informed about the progress of the business. It can also be helpful to share the news of your business with customers, letting them know about your new products or services.
When writing a news update, it’s important to understand the demographic you’re targeting. This is often based on location, but can be narrowed down further based on the subject of the article. For example, if you’re recapping a local school function, then your target audience might be parents with children. If you’re discussing zoning laws in a commercial area, then your audience might include realtors and business owners.
When writing a news update, it’s also important to use the “show, don’t tell” technique. For example, instead of simply saying that Johnny was tired after running up the hill, describe how his legs felt as he pushed himself up the hill and how he was breathing heavily as he came down. This will make your story more engaging and interesting to read. It will also help readers feel more connected to the person you’re talking about, as opposed to just hearing their name and initials.